What is Catalyst?
Catalyst is the culminating event for the Creativity-in-Action practicum course. Innovation Academy students present and display a prototype of a product, service, or model developed in a team environment inspired by the human-centered design thinking process of innovation. Catalyst is an opportunity for first-year IA students to demonstrate their creativity, passion, and dedication to innovation. Guests include UF administrators, college faculty & staff, IA speakers, local business leaders, innovators, patent attorneys, and venture capitalists.
- Location: Reitz Union – Rion ballroom
- Summer B: July 28th at 2pm-4:30pm
- Students arrive for setup at 1:40pm
Student Catalyst Registration Summer B
|Answers the Big Idea:||“How might we support physical health and wellness for community members in the state of Florida?|
|Novel:||Clearly demonstrates a new approach to a problem, or uses an existing approach in a unique and interesting way. Something that hasn’t been done before and does not already exist.|
|Appropriate:||Design solution is ethical, legal, and works to solve a pressing and real problem|
|Context:||Team has thoroughly researched the people, places, and industries that will be served by the innovation. Empathetic human-centered design is evident.|
|Desirable:||Innovation will easily fit into people’s lives, it will appeal to people to use or buy, and people will actually want it|
|Feasible:||Technology to make the design solution is available or within reach, innovation can be made or implemented in a reasonable amount of time, and a business or organization can foreseeably make the design solution happen|
|Viable:||Design solution will realistically align with business or organizational goals, is financially possible, and has potential for a return on investment|
|Well-Presented:||Visual components are aesthetically strong, well-organized, and catch viewer’s attention. The pitch is professional, compelling, interactive, relatable, clear, and demonstrates a vision for future implementation|
Remember that Catalyst is a well-attended event by University faculty and administration, innovation business leaders, and potential internship or job employers. You want to make a good impression!
To be prepared for Catalyst make sure:
- Project follows Submission Guidelines (previous tab)
- For summer A, teams must be registered no later than 11:59pm on Sunday, May 28th; Registration form is on the main Catalyst page
- For summer B, teams must be registered no later than 11:59pm on Sunday, July 9th; Registration form is on the main Catalyst page
- Attendance is required and part of your grade for IDS 1359
- If you cannot make Catalyst due to a class conflict, you must notify your instructor no later than 2 weeks prior to the event. The IA office can provide a letter for a student to be excused from their other class during that time.
- Dress is business casual or business attire (see Attire tab)
- Arrive prior to the event for set-up
- See parking map for parking locations (on main Catalyst page)
- Set up beings at 1:40pm
- Ready to begin pitching at 1:55pm
- Event starts at 2:00pm
- Poster and Prototype specifications:
- Poster 24” x 36” mounted on foam core. No tri-fold poster boards
- Bring easel or stand so that the Poster stands upright on the table (there are no walls to prop the poster on)
- Total display space is 6 ft. table. Entirety of poster, prototype, and display must fit on table
- Batteries fully-charged on all devices and prototypes (there are no available power sources to plug into)
- Provide battery power supply if prototype requires electrical power
- You will be provided with a black table cloth for the table
- Poster, Prototype, and Pitch Suggestions
- Poster is well-designed, professional, and visible
- All team members are present, visible, and actively engaged in the pitching process
- Prepare both 30 sec. and 60 sec. pitches of your project
- Be prepared to answer questions, like: How would you actually execute this prototype if given the opportunity to startup?
- Take turns pitching among your group so that one person isn’t doing all the work
- Practice, practice, practice before the event!
- Be prepared for feedback. With some refining, your good idea could be eligible for pitch competitions (to win money) or even to take to market and start a business! Receptivity to constructive feedback is how innovators make it happen.
- Utilize resources and people on campus who can help you develop a professional-looking prototype. Prototypes can be made with inexpensive or free materials and still look professional and polished.
- Have fun! Innovative minds are collaborative, playful, and optimistic.
Poster Printing Cost & Resources:
- UF Library printing plotters (cheaper option, but requires knowledge of printing preparation and software as well as self-mounting. Will need to buy your own foam core and adhesive for mounting)
- Est. cost: $9 printing, $7-10 board and adhesive
- Target Copy (can choose to self-mount or have them provide foam board & mount for a fee). If you tell them you are an IA student and give them your instructor’s name and section, you can receive a 10% discount for being with IA.
- Est. cost before discount: $18 printing, $20 dry mounting
- Target Copy Contact: Karen Kain
The key to business casual is exactly what the name implies; it’s not quite business professional, but not casual either. You want to aim for attire that would be appropriate in a casual office setting. Typically, you should steer clear of denim, such as jeans, although the individual setting may allow for a dark-wash, clean cut jean to be worn. If you are unsure of the setting, air on the side of caution and go with a crisp pair of khakis, which will work in any setting described as business casual.
Some examples of what may be worn in typical business casual attire are as follows:
- Skirt, khakis, or pants
- Open-collar shirt, knit shirt or sweater (no spaghetti straps or décolleté)
- Seasonal sport coat or blazer with slacks or khakis
- Dress shirt, casual button-down shirt, open-collar or polo shirt
- Flats, heels, or nice sandals; no flip-flops, sneakers, or platform heels
- Loafers or loafer-style shoes or closed-toe dress shoes
THE MAKE IT HAPPEN AWARD:
The innovations awarded the Make It Happen designation are evaluated on their potential for implementation. The team has done an outstanding job developing a well-designed prototype that could be easily and quickly executed in the real world without much, or any, iteration.
THE GATOR GOOD AWARD:
This category aligns with the University of Florida’s Gator Good social network campaign, urging Gators worldwide to be change makers – finding innovative solutions to the big challenges facing our planet. The innovation awarded in this category provides cutting-edge solutions to global social challenges such as economic crisis, natural disaster, health disparity, poverty and hunger, education & learning, environmental sustainability, and human rights.
THE BRIGHT IDEA AWARD:
The Bright Idea Award is offered to a team who embraces creative thinking. This category awards an innovation that is novel, unique, and has a “wow” factor. The innovation uses ingenuity and imagination to grab your attention, demonstrates out-of-the-box thinking, and makes you say WHOA! What a cool idea!
THE POWER OF DESIGN AWARD:
The Power of Design award recognizes the innovation and presentation that demonstrates exceptional visual design and communicates value in a clear, cohesive, and branded way. The aesthetics of the prototype and presentation are interesting, creative, beautiful, and well-designed. The team’s presentation skills are polished and enhance the appeal of the innovation.
THE JUDGES AWARD:
The Judges award is presented to a remarkable team that stood out for reasons other than the aforementioned categories. This is a team that has a dynamic presentation of their prototype, clearly incorporates creative thinking, and demonstrates a high potential for implementation and impact of their innovation.
THE PEOPLE’S CHOICE AWARD:
The people’s choice award is given to the innovation that displays the most mass-appeal. All Catalyst attendees voted for their favorite team throughout the showcase at designated polling stations. The People’s choice award goes to the team with the highest total points.