Launch into IA
Launch into IA is our convocation for the new Innovation Academy students. The event kicks off the academic year by bringing all of the incoming IA students together and welcoming them to the University of Florida. This event is required for all incoming first-year IA students. Family members are invited to attend as well.
Launch into Innovation Academy
Kick off your journey as an Innovation Academy Gator at Launch into IA, our official convocation celebrating the start of the academic year and welcoming all new IA students to the University of Florida!
- Doors open at 8:30 AM — come early for a great seat!
- Family and friends are welcome.
- Attendance is mandatory for all first-year IA students.
- Business professional attire required.
At the event, you’ll:
- Be officially welcomed by UF Interim President Donald W. Landry
- Meet your college deans and take the UF Honor Pledge
- Gain insight from Student Government leaders and an IA sophomore who’s been in your shoes
- Be inspired by our keynote speaker, Rob Jones — Marine veteran, Paralympian, and nationally recognized leadership trainer


Keynote Speaker: Rob Jones
Retired U.S. Marine and Leadership Instructor at Echelon Front
Upon his retirement from the Marines, Rob was forced to adapt to a new way of being a leader. To do this, he turned to the world of sports. In 2012, he competed in the 2012 Paralympic Games in London, England, bringing home a bronze medal in rowing. In 2013, he became the first double above-knee amputee to ride a bicycle across the United States, riding 5,181 miles from Bar Harbor, Maine to Camp Pendleton, California. In 2017, he ran 31 marathons in 31 consecutive days in 31 different cities.
Throughout this journey, Rob has relied upon the principles taught at Echelon Front to turn the darkest moment of his life into a life of impact—more meaningful than he ever could have expected. Rob now brings his experience to Echelon Front to help teams of people take Extreme Ownership and overcome the challenges they face in business and in life.
| Past Keynote Speakers | ||
|---|---|---|
| Brad Gamble (2025) CEO of Cade Museum for Creativity & Invention | Brian Kornfeld (2024) MaxU CEO & Co-Founder, Synapse Co-Founder | Dr. Farouk Dey (2023) Vice Provost for Integrative Learning & Life Design at Johns Hopkins University |
| Kim Kaupe (2022) Businesswoman, keynote speaker, and one-of-a-kind teacher | Kai Kight (2021) Keynote Speaker and Violinist | Gigi Butler (2020) Branding Powerhouse & Founder of Gigi’s Cupcakes |
| Josh Linkner (2019) Five-Time tech entrepreneur, two-time NY Times bestselling author, venture capitalist and keynote speaker | John Spence (2018) Int. Business Speaker & Author | Julia Landauer (2017) NASCAR Driver & Keynote Speaker |
| Kai Kight (2016) Keynote Speaker & Violinist | Kristen Hadeed (2015) Founder/CEO of Student Maid & Author | Josh Greenberg (2014) Co-Founder of Grooveshark |
| Abhi Lokesh (2013) CEO & Co-Founder of Fracture |
